We empower brands
to grow with purpose
and connect with impact
We create visual identities, develop narratives, design pieces, campaigns, audiovisual formats, and content tailored to each channel.
It's Up To You Films
We are a creative studio that believes in the power of a good idea, told with passion, precision, and sensitivity.
We work with brands, personal projects, and companies that want to communicate with meaning.
We help find the right tone, build a strong visual identity, and create content that’s not just seen—but remembered.
Our vision is simple: every brand deserves a narrative that connects, inspires, and creates lasting bonds with its audience.
What we do
We design from the origin
to the final execution.
We accompany brands through their process of construction and expression, from strategy
to the final formats.
Our goal is to create favorable spaces where brands can be recognized, understood, and remembered, generating engagement.
We don't impose a style.
We discover yours and enhance it.
How We Do It
Every project begins
with deep listening.
What drives you, what you need,
what story is worth telling.
From there, we build a strong concept, a coherent narrative,
and a visual identity that speaks the same language as your audience.
We are creatives. We are technical.
Above all, we are intuitive.
We identify what’s essential in every brand
and turn it into emotion.
Because only when there's connection,
there's impact.
Ready to bring your project to life?
WE ARE READY TO COLLABORATE AND BRING YOUR VISION TO LIFE.
Tell us about your idea, and our creative and production team will turn it into reality with the highest quality.
Let’s get started!
© 2024 IT’S UP TO YOU.
All Rights Reserved.
Web design by IU2U Films 2024
jose@iu2ufilms.com